Calendar of Events

 

Friday, January 4, 2019

1:00 P.M. Museum Meeting Room

 

Barbara Shultz

Endorsed by Earhart:  How Amelia Financed her Flying

 

                 Following her historic flight aboard the Friendship in 1928, Amelia Earhart because the most sought after celebrity to endorse products.  She represented courage, independence, and the modern woman despite the fact that she simply crossed the ocean as a passenger.  Her photogenic image and testimonials enhanced sales from automobiles to magazines to chocolate bars.  In return, whether quid pro quo or cash payments, Amelia was able to finance her flying.  The presentation includes many examples of her endorsements from the book, anecdotal stories, and short videos showing Amelia promoting products.